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Lexicon • 1,416 entries

Tokenomics

DE: Tokenökonomie

Economic design of a crypto/token system including issuance, utility, and incentives.

Technology & Platforms Source ↗

Top-Down Sales

DE: Top-Down-Vertrieb

Selling to executives with larger contracts and longer cycles.

Product & Growth Synonyms: enterprise sales

Top-of-Funnel Volume

DE: Top-of-Funnel-Volumen

Prospects entering the first stage in a period.

Metrics

Total Cost of Ownership (TCO)

DE: Gesamtkosten des Eigentums

Comprehensive cost over the product lifecycle.

Market & Strategy Synonyms: TCO Source ↗

Traffic Shadowing

DE: Traffic-Shadowing

Mirroring live traffic to a new stack to validate behavior.

Technology & Platforms

Traffic-to-Signup Rate

DE: Traffic-zu-Signup-Rate

Share of site visitors who create an account.

Metrics

Tranched Round

DE: Tranchenrunde

Round split into multiple closings based on conditions.

Financing & Investors

Trapdoor

DE: Falltür

Irreversible lock-in or switching cost that favors you.

Market & Strategy

Trial Abandonment

DE: Trial-Abbruch

Share of trials that end without meaningful usage.

Metrics

Trial Activation Rate

DE: Trial-Aktivierungsrate

Trials reaching a minimum usage threshold.

Metrics

Trial Guardrails

DE: Trial-Leitplanken

Limits and checks protecting product and users during trials.

Product & Growth

Trial Penetration

DE: Trial-Penetration

Share of ICP accounts with at least one active trial.

Metrics

Trial Quality Score

DE: Trial-Qualitätsscore

Composite indicator predicting trial-to-paid conversion.

Metrics

Trial-to-Paid Conversion

DE: Test-zu-Bezahl-Konversion

Percentage of trial users converting to paid plans.

Metrics

True-up

DE: True-up

Contract adjustment to align billed vs. actual usage.

Product & Growth

Trunk-Based Development

DE: Stammentwicklung

Short-lived branches merged frequently into a single mainline.

Technology & Platforms Source ↗

TTL (Time to Live)

DE: Ablaufzeit

Automatic expiration policy attached to data or cache entries.

Technology & Platforms

TVPI

DE: TVPI

Total value to paid-in capital; measures fund performance gross of fees.

Financing & Investors

Two-Pizza Team

DE: Zwei-Pizza-Team

Small team size principle to maintain speed and ownership.

Culture & Buzzwords

Two-Way Door Decision

DE: Zweiweg-Tür-Entscheidung

Easily reversible decision favoring speed.

Culture & Buzzwords

UI Debt

DE: UI-Schulden

Accumulated inconsistencies and hacks in the user interface.

Product & Growth

Underwriter

DE: Konsortialbank

Bank that structures and sells new securities in a public offering.

Financing & Investors Source ↗

Unicorn

DE: Einhorn (>1 Mrd.)

Privately held startup valued at more than $1B.

Culture & Buzzwords Source ↗

Unique Viewers

DE: Eindeutige Betrachter

Distinct users viewing content in a period.

Metrics

Unit Cost

DE: Stückkosten

Average variable cost per unit of output or usage.

Metrics